Q-State Biosciences

Graphic design & branding contract

May 2022 - Jan 2023

Q-State Biosciences is a biotech startup working on targeted genetic therapies for severe neurological diseases. I was hired to redesign their pitch deck and scientific research PowerPoints in order to help their acquisition. In order to do so, I advocated to establish the company’s branding and brand guide, as well as standardize their scientific and pitch deck presentations. Using my pitch deck and branding guide, Q-State was successfully acquired and is now Quiver Biosciences.

  • Established Q-State’s brand and branding guide.

  • Designed a pitch deck for Q-State’s acquisition hunt.

  • Created PowerPoint presentations, templates, and systems for future presentations.

Role: graphic design & branding lead

Final Branding Guide

This is the final branding guide that I created. It explains to scientists how they can make new graphs and presentations in the future.

Redesigned slides

Two example redesigned PowerPoint presentation slides.

Original

Redesigned

Process

Phase I

Assessment 1: existing design

During the interview process, I conducted an initial review of hundreds of Q-State's presentations and data visualizations to identify inconsistencies, strengths, and weaknesses. I outlined my approach to redesigning them and the internship, which I have documented in these example pages.

Phase II

Assessment 2: data visualizations and design approach 

After being hired, I created an even more detailed document that organized all of Q-State's original data visualizations and provided an action plan. The last example page is a company values and visual languages worksheet that I created to lead the design process. Before designing a pitch deck or the presentation decks, I advocated to establish the company’s brand, branding guide, and presentation templates.

Phase III

Worksheet & branding brainstorm

I met with the CEO, COO, and CSO to go through the worksheet and understand the company to better inform my designs and branding. I offered six image boards total to discuss visual language and style inspirations. Q-State liked the first three image boards most.

Phase IV

Establish brand guide, pitch decks, and scientific presentation templates

During my internship, I collaborated with the team to establish a branding guide, standardize presentation templates, redesign previous presentations, create a new pitch deck, and develop a guide for scientists to create data visualizations using Q-State's branding colors.

Reflection

Working as the only designer at Q-State was both exciting and challenging. While I am proud of the work I did, I am even prouder of my design process and approach, leadership, and self-advocacy. I spearheaded rebranding efforts by developing a comprehensive branding guide and standardizing company presentations, ultimately contributing to their successful acquisition and rebranding as Quiver Biosciences.

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Fleur Marché

Jan 2020 - Jun 2020